A dizzying array of product claims faces the consumer in the US meat market. Labeling claims such as USDA Organic, All Natural, Free-range, Grass-fed, US raised, and Hormone and Antibiotic free meat have prompted consumers to demand where and how their food gets to the table.
BioPet Vet Lab’s DNA Source Verified IntegriMEAT program aims to increase consumer visibility into food sources. Unlike current forms of external identification for livestock, DNA genotyping is an unalterable form of identification. With this technology, meat producers are building a relationship of trust with consumers.
Watch this video to learn more about IntegriMEAT: