A dizzying array of product claims faces the consumer in the US meat market. Labeling claims such as USDA Organic, All Natural, Free-range, Grass-fed, US raised, and Hormone and Antibiotic free meat have prompted consumers to demand where and how their food gets to the table.

BioPet Vet Lab’s DNA Source Verified program aims to increase consumer visibility into food sources. Unlike current forms of external identification for livestock, DNA genotyping is an unalterable form of identification. With this technology, meat producers are building a relationship of trust with consumers.

For more information regarding the DNA Source Verified program contact Jim Simpson This e-mail address is being protected from spambots. You need JavaScript enabled to view it.